Privacy Policy

Best Fit Home Solutions LLC, doing business as Equity Path Offers("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit your information to us.

By using our website or submitting your contact information, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, phone number, email address, and property address when you submit our contact or offer request forms.
• Property Information: Details about your property such as its condition, ownership status, and reason for selling.
• Usage Data: Pages visited, time spent on pages, referring URLs, browser type, device type, and IP address — collected automatically through analytics tools.
• Cookies and Tracking: Data collected via cookies, pixels, and similar technologies as described in Section 4.

2. How We Use Your Information

We use the information we collect to:

• Contact you regarding your property and provide a cash offer
• Respond to your inquiries and follow up on submitted requests
• Send relevant communications about our services (calls, texts, emails)
• Improve our website, marketing campaigns, and user experience
• Comply with applicable laws and regulations
• Analyze website traffic and measure advertising effectiveness

3. SMS, Phone & Email Communications (TCPA)

By submitting your information on our website, you consent to receive calls, texts, and emails from Equity Path Offers regarding your property inquiry. This may include autodialed or pre-recorded calls and text messages. Message and data rates may apply. You can opt out at any time by replying STOP to any text message, clicking unsubscribe in any email, or contacting us directly.

We do not sell your phone number to third parties for telemarketing purposes.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and measure the performance of our marketing. Types of cookies we use:

• Strictly Necessary: Required for the website to function.
• Analytics: Help us understand how visitors use the site (Google Analytics).
• Marketing: Enable ad targeting and conversion tracking (Facebook Pixel, Google Ads).
• Session Recording: Help us improve UX by analyzing user behavior (Microsoft Clarity).

You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

5. Third-Party Services

We use the following third-party services that may collect data on our behalf:

• Google Analytics — Website traffic analysis. Google Privacy Policy
• Facebook Pixel (Meta) — Conversion tracking and ad retargeting. Meta Privacy Policy
• Microsoft Clarity — Session recording and heatmaps for UX analysis. Microsoft Privacy Policy
• Google Tag Manager — Tag and script management.

These third parties operate under their own privacy policies. We are not responsible for their practices.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain business records, comply with legal obligations, and resolve disputes. You may request deletion of your personal data at any time by contacting us.

7. Your Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Opt out of marketing communications at any time
• Opt out of the sale of your personal information (we do not sell personal data)

California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us at the details below.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy, please contact us: